but creating exclusive and luxury items made by hand

year after year

Traction Productions' creative process begins with the perfect transformation of materials to express a unique vision of eyewear

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the company is always researching new ways to be more environmentally sustainable

Gafa de Sol David Beckham DB 1075/CS 05K99 49x22 150 Color_Amarillo but creating exclusive and luxuryCreated in collaboration with leading luxury eyewear manufacturers Safilo in Italy, David has curated a collection of timeless frames made from the finest materials. His exacting taste and eye for detail have combined exceptional contemporary aesthetics with traditional craftsmanship.